“do tank”
for the food movement,
transforming ideas into
action.

We specialize in getting projects off
the ground and building an activated
and diverse community around
each project to ensure it flourishes.

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  • Projects

    Good Food Mercantile

  • Projects

    Food Movement Mentorship With Maybach Foundation

  • Projects

    Good Food Merchants Guild

  • Projects

    Good Food Awards

  • Projects

    Future of Food

  • Projects

    Pig Business

  • Projects

    Farm to Desk

  • Projects

    San Francisco Street Food Festival

  • Projects

    School of Artisan Foods

  • Projects

    Organic Food Festival

  • Projects

    Slow Food Nation

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    Life in 2023: Seedling Projects Director Offers her Insight to SFMagsdfdsf

    The coming April edition of San Francisco Magazine has features on wooden skyscrapers, breakthroughs in genomics, and a new SF trade school for computer programming. Amidst the various current goings-on in the city, however, will also be a peek into the future. The magazine has assembled the far-reaching insight of some of the city’s most [...]

    INNA Jam No More Over Kitchen Spacesdfdsf

    The California food community is abuzz about The California Homemade Food Act (AB 1616), a proposed new state law that would legalize selling foods that are produced in home kitchens. I think that allowing small scale food producers to start legitimate businesses out of their homes and eliminate, at least temporarily, the cost of renting a [...]

    2012 Good Food Awards!sdfdsf

    The Good Food Awards 2012 have come and gone and what an amazing celebration it was! We ate and drank our hearts out celebrating all those 99 craft producers creating incredible food products that are tasty, authentic, and responsibly produced. From Alice Waters to keynote speaker, Ruth Reichl, the Good Food Awards was a full [...]

    New York City Roadshow: Spreading the Good Food Gospel 3,000 Miles Awaysdfdsf

    Photo by Jen Flaxman


    We have just finished up our second official stop of the Good Food Awards Roadshow and New York City was definitely good to us! Besides the beautiful weather, we were met with passionate, inspiring and driven Good Food lovers at every event we hosted. We’d like to take this time to officially thank New York City for it’s wonderful hospitality.

    Good Food Awards Roadshow Austin: A Success!sdfdsf

    On Saturday, October 29, we hosted our inaugural Good Food Awards Roadshow down in Austin, Texas. The day started off with a Taste Workshop led by Good Food Award preserves winner and Austin native Stephanie McClenny of Confituras discussing the traits that characterize a Good Food Award winning jam. Later that afternoon, Food Hub Vice President Amanda Oborne hosted a panel and seminar for food entrepreneurs about how to create an ethical, responsible and financially sustainable company, and all of our guests enjoyed a delicious reception featuring last year’s Good Food Award winning products and local Austin Good Food favorites.

    A View from Inside: Good Food Awards Blind Tasting 2011sdfdsf

    On Sunday morning, armed with bellies full of Starter Bakery focaccia and caffeine buzzes courtesy of Ritual Coffee, we were anxious and ready. One hundred and thirty of the food movement’s best and brightest started rolling in, game faces on, ready to judge over 900 entries from 46 states, and decide the lucky few who will be honored with this year’s Good Food Awards Ceremony.